When you visit our website, information about its use is automatically collected. This information is important to Dräger because it is the only way for us to find out what content on our websites is interesting to you and how we can continue to improve our services for you in the future. To do so, we use the following:
This website uses the web analytics service Adobe Analytics to evaluate user access to this website. For the analysis, cookies are stored on your terminal device and information is collected about it, which is also stored on servers of our contract processor Adobe Systems Software Ireland Limited, located at 4-6 Riverwalk, Citywest Business Park 0000 Dublin 24, Ireland ("Adobe").
For our online marketing activities, we use HubSpot, an integrated software solution from HubSpot, Inc, 25 First Street, Cambridge, MA 02141 USA or HubSpot European Office, Ground Floor, Two Dockland Central, Guild Street, Dublin 1, Ireland ("HupSpot") that allows us to cover a wide range of aspects, including:
- e-mail marketing (newsletter, banner and automated e-mails, e.g. to provide downloads)
- social media publishing and reporting
- reporting (e.g., sources of traffic, access, etc.)
- contact management (e.g., user segmentation and customer relationship management)
- landing pages, blogs, and contact forms
- services (live-chat, chat-bots, ticket system, polls, knowledge databases)
The cookies and the personal data collected in the context with the HubSpot tracking tool will be deleted or anonymized after 13 months at the latest.
In addition, we use the meetings function of HubSpot to effectively and easily arrange appointments with you. For this purpose, available time slots for our participating employees are shown to you. You can select your preferred appointment time and arrange it with a staff member by clicking "Confirm meeting". For this purpose, we process your first and last name as well as your business email address. As soon as you press the "Continue" button in "Confirm meeting", you will receive a confirmation email from us. The legal basis is the implementation of precontractual measures as well as our legitimate interest in efficient scheduling.
We also use the online advertising program Google Ads from Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland ("Google Ads").
In this context, we use the remarketing function of Google. This enables us to show you targeted advertisements across devices and present them according to your interests. You will be shown products on websites for which an interest has been identified on other websites in the Google network (on any device you use) through your surfing and usage behavior.
For this function, technical information (e.g., IP address, time of visit, device and browser information) is read and cookies are transmitted. Additional data processing only takes place if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged into your Google account while visiting our website, Google uses your data to create target group lists for cross-device remarketing.
Furthermore, we use the conversion tracking function to measure the effectiveness of individual ads, offers and features. Conversion tracking is supported by the Google function of the so-called conversion linker. Conversion linker tags are used to help tags measure click data so that conversions can be measured effectively. For more information, please visit: https://support.google.com/tagmanager/answer/7549390?hl=en-AU.
To measure conversion, cookies are set on your device as soon as you click on a Google ad. These cookies do not identify you personally but are intended to enable us to determine whether you return to the website with the specific offer during the 30-day validity of the cookies.
When you click on our website as a website visitor, the URL of the conversion page on your website usually contains information about the click. When a website visitor performs an action that we have marked as a conversion (for example, when a Google Ads conversion tag is triggered), the click information is used to link that conversion to the click that brought the visitor to our website.
The information collected using the conversion cookie is used to create conversion statistics for us. We learn the total number of users who clicked on an ad and were redirected to a website tagged with a conversion tracking tag. The data collected in this way is transferred in anonymized form to Google servers in the United States and stored there.
In addition, you can disable the setting of cookies altogether in your browser settings. Your personal data collected in connection with Google Ads will be deleted or anonymized after one month (in relation to the IP address) or three months (in relation to cookie information).
Information that Google uses to display advertisements can be set by Google at the following link https://adssettings.google.com/. Alternatively, you can deactivate cookies on the Digital Advertising Alliance site at the following link https://optout.aboutads.info/ or on the Your Online Choices site at https://www.youronlinechoices.com/de/. Further information on your rights as a data subject in relation to Dräger, including the right of withdrawal, can be found below in this data protection information. In addition, you will find further information on settings and withdrawal options in Google's data protection declaration for advertising at https://policies.google.com/technologies/ads and on data protection at Google as a whole in Google's general data protection declaration at https://policies.google.com/privacy.
We also use the Meta pixel on our website. Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta") is the controller of your personal data within Meta.
The Meta pixel enables us to track the activities of visitors to our website. For this purpose, a connection to the Meta servers is established via this pixel using your IP address when you visit our website. We use the Meta pixel to assign the user to target groups (so-called "website custom audiences") for remarketing purposes and to align the ad delivery on Meta advertising spaces (so-called "Facebook ads" and "Instagram ads", hereinafter "meta ads") accordingly. Accordingly, we use Meta pixels to display our ads on Meta platforms to Meta users who also have an interest in our websites or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Meta. The Meta pixel also helps us to ensure that our ads on Meta platforms match the potential interests of the users and are relevant to them.
In addition, the data collected is processed statistically for the purpose of measuring, evaluating and optimizing the effectiveness of Meta ads by monitoring whether users were redirected to our website after clicking on a Meta ad and which actions they performed there (e.g., downloads) (so-called "conversion"). We receive reports from Meta in anonymized form. Meta assigns this information, transmitted in redacted form, to your Meta account, if you have one.
Meta is the controller, in the same way as we are, of the use of your personal data for targeting purposes on Meta. We have therefore entered into a Joint Controller Agreement with Meta Platforms Ireland Ltd. which you can access here: https://www.facebook.com/legal/controller_addendum.
Under this agreement, we have divided the data protection obligations as follows:
- We are responsible for providing you with all information pursuant to Articles 13 and 14 of the GDPR regarding the joint processing of personal data;
- Meta Platforms Ireland Ltd. is responsible for providing you with the rights set forth in Art. 15 to 20 of the GDPR with respect to the personal data stored by Meta after the joint processing.
Meta is solely responsible for the subsequent processing of the transmitted data. You can block cookies altogether in your browser settings as described above. In addition, you can visit the following page set up by Meta and follow the instructions there regarding the settings for usage-based advertising ("Your Advertising Preferences") to specify which types of advertisements are displayed to you within Meta: https://www.facebook.com/settings?tab=ads. Your settings will apply no matter which type of device you use to access your Meta platforms (i.e., they are applied to all devices, such as desktop computers or mobile devices). Your personal data collected in connection with the Meta pixel will be deleted or anonymized after 420 days.
LinkedIn ("Insights Tag")
Furthermore, we use the so-called conversion tracking with LinkedIn Insights Tag, a tool of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, ("LinkedIn") on our website. For this purpose, the LinkedIn Insight Tag is integrated on our pages and a cookie is transferred to your device by LinkedIn. This informs LinkedIn that you have visited our web pages, whereby your IP address is also collected. In addition, timestamps and events such as page views are stored. This enables us to statistically evaluate the use of our website in order to constantly optimize it. We learn, for example, through which LinkedIn ad or interaction on LinkedIn you came to our website. This allows us to better control the display of our advertising.
In addition, we can use LinkedIn "insight tags" to create so-called "website audiences" and thus display ads for our website around LinkedIn members who have visited our website. In doing so, cookie information is matched with LinkedIn member data to build the audience. Direct identifiers are removed from this data within seven days and the remaining data is deleted at the latest after 180 days.
You can block all cookies in your browser settings. Your personal data collected in connection with the LinkedIn Insights tag will be deleted or anonymized after 90 days.
We have embedded videos from the YouTube video service of YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA, a subsidiary of Google LLC, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, on our website; these video services are provided in the European Economic Area and in Switzerland by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("YouTube").
We use the embedded YouTube videos only in the so-called extended data protection mode. This means that YouTube does not store cookies for users who only visit the website with the embedded YouTube video and do not click on the video to start the playback of the YouTube video. If you click on the embedded YouTube video player on our website, YouTube may store cookies on your end device and may receive personal data from you. If you are logged in to YouTube at the same time, YouTube can assign any collected data to your YouTube account.
We use a feed from the Instagram service on our website. Instagram is an audiovisual social media platform that allows users to share photos and videos and redistribute such data on other social networks ("Instagram"). The operating entity of the Instagram services for users in the European Economic Area is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
The Instagram feed is integrated into our website via an iFrame and ensures that we can show you our Instagram content (such as photos and videos) on our website.
Incidentally, our websites contain links to our Instagram account so that you can follow us on Instagram.
Our website and some products use Twilio SendGrid email services ("Twilio SendGrid") provided by Twilio Inc., 101 Spear St. FL 5, San Francisco, CA, 94105-1554, United States, to communicate with you while providing our services. For this purpose, we process the data necessary for the communication (such as recipient address, subject, date and method of communication).
For users who reside in the European Union, the legal basis for processing this data is the performance of a contract as defined by Art. 6.1.b. of the GDPR.
For more information about data processing at Twilio SendGrid, please visit: https://sendgrid.com/resource/general-data-protection-regulation-2/