When you visit our website, information about its use is automatically collected. This information is important to Dräger because it is the only way for us to find out what content on our websites is interesting to you and how we can continue to improve our services for you in the future. To do so, we use the following:
This website uses the web analytics service Adobe Analytics to evaluate user access to this website. For the analysis, cookies are stored on your terminal device and information is collected about it, which is also stored on servers of our contract processor Adobe Systems Software Ireland Limited, located at 4-6 Riverwalk, Citywest Business Park 0000 Dublin 24, Ireland ("Adobe").
The information stored on Adobe servers cannot be directly linked to a specific person because Adobe Analytics is used with the settings "Before Geo-Lookup: Replace visitor's last IP octet with 0" and "Obfuscate IP-Removed". The setting "Before Geo-Lookup: Replace visitor's last IP octet with 0" ensures that the IP address is anonymized by replacing the last octet of the IP address with zeros before this so-called geolocation. The approximate location of the user is added to the tracking packet that still contains the full IP address for statistical analysis. Before the tracking packet is stored, the IP address is then replaced with a single fixed IP address - this is called a generic IP address - if the "Obfuscate IP -Removed" setting is configured. This means that the IP address is no longer included in a stored record.Your personal data collected in connection with Adobe will be deleted or anonymized after 24 months.
For our online marketing activities, we use HubSpot, an integrated software solution from HubSpot, Inc, 25 First Street, Cambridge, MA 02141 USA or HubSpot European Office, Ground Floor, Two Dockland Central, Guild Street, Dublin 1, Ireland ("HupSpot") that allows us to cover a wide range of aspects, including:
- e-mail marketing (newsletter, banner and automated e-mails, e.g. to provide downloads)
- social media publishing and reporting
- reporting (e.g., sources of traffic, access, etc.)
- contact management (e.g., user segmentation and customer relationship management)
- landing pages, blogs, and contact forms
- services (live-chat, chat-bots, ticket system, polls, knowledge databases)
We also use the online advertising program Google Ads from Google LLC, Amphitheatre Parkway Mountain View, CA 94043, USA ("Google Ads") and conversion tracking to measure the effectiveness of individual ads, offers and functions. For this purpose, a cookie is set on your terminal device as soon as you click on a Google ad. This cookie is not used for personal identification, but is intended to determine whether you return to the website with the specific offer during the cookie's validity of 30 days.
Each Google Ads customer generally receives a different cookie. Cookies can therefore not be tracked through the website of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. We learn the total number of users who clicked on an ad and were redirected to a website tagged with a conversion tracking tag. The data collected in this way is generally only transmitted in anonymized form to Google servers in the USA and stored there.
You can decide yourself about the setting of cookies as described above in your cookie settings on our website and in particular deactivate the setting of cookies altogether in the settings of your browser. Your personal data collected in connection with Google Ads will be deleted or anonymized after 1 month (in relation to the IP address) or 3 months (in relation to cookie information).
Google Analytics (with anonymization)
This website uses Google Analytics, a web analytics service provided by Google LLC, Amphitheatre Parkway Mountain View, CA 94043, USA ("Google Analytics"). We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user. Google Analytics uses methods, such as cookies, which enable an analysis of your use of the website. The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On our behalf, Google will use the collected information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity to us. The anonymized IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
You can decide yourself about the setting of cookies as described above in your cookie settings on our website and in particular deactivate the setting of cookies altogether in the settings of your browser. Your personal data collected in connection with Google Analytics will be deleted or anonymized after 14 months.
In addition, you will find further information on setting and objection options and on data protection at Google as a whole in Google's general data protection declaration at https://policies.google.com/privacy.
Facebook Pixel, Facebook Custom Audiences and Facebook-Conversion
On our websites, we use the so-called "Facebook Pixel" from Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
With the help of the Facebook pixel, Facebook can determine visitors to our websites as a target group for the display of ads (so-called "Facebook ads"). Accordingly, we use Facebook Pixel to display Facebook Ads placed by us only to those Facebook users who also have an interest in our websites or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can further track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
You can decide yourself about the setting of cookies as described above in your cookie settings on our website and in particular deactivate the setting of cookies altogether in your browser settings. Your personal data collected in connection with Facebook Pixel will be deleted or anonymized after 14 months.
The processing of data and general information on the display of Facebook ads by Facebook is carried out within the framework of the data policy of Facebook https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and how it works can be found in Facebook's help area.
Furthermore, we use the so-called conversion tracking with LinkedIn Insights Tag, a tool of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland, on our website. For this purpose, the LinkedIn Insight Tag is integrated on our pages and a cookie is set on your end device by LinkedIn. This informs LinkedIn that you have visited our web pages, whereby your IP address is also collected. In addition, timestamps and events such as page views are stored. This enables us to statistically evaluate the use of our website in order to constantly optimize it. We learn, for example, through which LinkedIn ad or interaction on LinkedIn you came to our website. This allows us to better control the display of our advertising.
You can decide yourself about the setting of cookies as described above in your cookie settings on our website and in particular deactivate the setting of cookies altogether in your browser settings. Your personal data collected in connection with the LinkedIn Insights tag will be deleted or anonymized after 90 days.