When you visit our website, information about its use is automatically collected. This information is important to Dräger because it is the only way for us to find out what content on our websites is interesting to you and how we can continue to improve our services for you in the future. To do so, we use the following:
Usercentrics - Consent Management Platform
We use the Usercentrics service from Usercentrics GmbH in Germany as our Consent Management Platform (CMP). The purpose of this CMP is to collect and transfer personal data and to manage and document consent.
The following website visitor data is collected when the CMP is used:
- Consent data (consent ID, consent number, time consent was granted, opt-in or opt-out, banner language, customer settings, template version)
- Device data (HTTP agent, HTTP referrer)
- IP address
- Geolocation
The processing is carried out f to ensure our legitimate interest in consent management and the administration of the services on our website.
Further information on the processing of your personal data by Usercentrics GmbH can be found in Usercentrics' data protection information: https://usercentrics.com/trust-center/
Adobe Analytics
This website uses the web analytics service Adobe Analytics to evaluate user access to this website. For the analysis, cookies are stored on your terminal device and information is collected about it, which is also stored on servers of our contract processor Adobe Systems Software Ireland Limited, located at 4-6 Riverwalk, Citywest Business Park 0000 Dublin 24, Ireland ("Adobe").
The information stored on Adobe servers cannot be directly linked to a specific person because Adobe Analytics is used with the settings "Before Geo-Lookup: Replace visitor's last IP octet with 0" and "Obfuscate IP-Removed". The setting "Before Geo-Lookup: Replace visitor's last IP octet with 0" ensures that the IP address is anonymized by replacing the last octet of the IP address with zeros before this so-called geolocation. The approximate location of the user is added to the tracking packet that still contains the full IP address for statistical analysis. Before the tracking packet is stored, the IP address is then replaced with a single fixed IP address - this is called a generic IP address - if the "Obfuscate IP -Removed" setting is configured. This means that the IP address is no longer included in a stored record.
Your personal data collected in connection with Adobe will be deleted or anonymized after 24 months.
Data processing by Adobe Analytics is governed by Adobe's privacy policy. Learn more about Adobe Analytics' privacy policy at https://www.adobe.com/de/privacy/policy.html
Google Tag Manager
We use the Google Tag Manager of Google Ireland Limited (“Google Tag Manager”) on our website. Google Tag Manager is used to manage our website tags via an interface. The Google Tag Manager is a domain to which the IP address is transmitted for technical reasons. The Google Tag Manager then triggers other tags, which in turn may collect data.
The legal basis for the transmission of the IP address is our legitimate interest in managing our website services and triggering other tags. Further information on data processing can be found at: https://support.google.com/tagmanager/answer/7157428.
Google Ads
We also use the online advertising program Google Ads from Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland ("Google Ads").
In this context, we use the remarketing function of Google. This enables us to show you targeted advertisements across devices and present them according to your interests. You will be shown products on websites for which an interest has been identified on other websites in the Google network - also across devices - through your surfing and usage behavior.
For this function, technical information (e.g. IP address, time of visit, device and browser information) is read and cookies are set. Additional data processing only takes place if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged into your Google account while visiting our website, Google uses your data to create target group lists for cross-device remarketing.
Furthermore, we use the conversion tracking function to measure the effectiveness of individual ads, offers and features. Conversion tracking is supported by the Google function of the so-called conversion linker. Conversion linker tags are used to help tags measure click data so that conversions can be measured effectively. For more information, please visit: https://support.google.com/tagmanager/answer/7549390?hl=en-AU.
To measure conversion, cookies are set on your end device as soon as you click on a Google ad. These cookies do not identify you personally but are intended to enable us to determine whether you return to the website with the specific offer during the 30-day validity of the cookies.
When you click on our website as a website visitor, the URL of the conversion page on your website usually contains information about the click. When a website visitor performs an action that you have marked as a conversion (for example, when a Google Ads conversion tag is triggered), the click information is used to link that conversion to the click that brought the visitor to your website.
The information collected using the conversion cookie is used to create conversion statistics for us. We learn the total number of users who clicked on an ad and were redirected to a website tagged with a conversion tracking tag. The data collected in this way is transferred in anonymized form to Google servers in the USA and stored there.
In addition, you can disable the setting of cookies altogether in your browser settings. Your personal data collected in connection with Google Ads will be deleted or anonymized after one month (in relation to the IP address) or three months (in relation to cookie information).
Information that Google uses to display advertisements can be set by Google at the following link https://adssettings.google.com/. Alternatively, you can deactivate cookies on the Digital Advertising Alliance site at the following link https://optout.aboutads.info/ or on the Your Online Choices site at https://www.youronlinechoices.com/de/. Further information on your rights as a data subject in relation to Draeger, including the right of withdrawal, can be found below in this data protection information. In addition, you will find further information on setting and revocation options in Google's data protection declaration for advertising at https://policies.google.com/technologies/ads and on data protection at Google as a whole in Google's general data protection declaration at https://policies.google.com/privacy.
Google Consent Mode
We use the Google Consent Mode of Google Ireland Limited (“Consent Mode”) on our website. Consent Mode is a consent procedure for Google services (e.g. Google Ads or Google Analytics) with which Google complies with the legal obligations of the EU Regulation on contestable and fair markets in the digital sector (“Digital Markets Act”). The Digital Markets Act states that Google, as a central platform service, must obtain its own consent from the Google service user. To enable Google to comply with this legal obligation, we have implemented this consent process in our consent management tool. We therefore forward your decision to use certain Google services to Google. For this purpose, we transfer technical information (e.g. IP address) to Google Ireland Limited. We have implemented Consent Mode in the basic version.
Further information on data processing can be found at: https://support.google.com/google-ads/answer/14505993?sjid=7368176355893656468-EU, https://support.google.com/adsense/answer/13554116?hl=en&sjid=7279182705469732813-EU#zippy=%2Cgoogle-certified-cmps, https://support.google.com/google-ads/answer/10000067?hl=en and https://support.google.com/google-ads/answer/14505993?sjid=7368176355893656468-EU.
Meta Features
We also use the Meta pixel on our website. Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta") is the controller of your personal data within Meta.
With the help of the Meta pixel, the activities of a website visitor are tracked. For this purpose, a connection to the Meta servers is established via this pixel using your IP address when you visit our website. We use the meta pixel to assign the user to target groups (so-called "website custom audiences") for remarketing purposes and to align the ad delivery on Meta advertising spaces (so-called "Facebook ads" and "Instagram ads", hereinafter "meta ads") accordingly. Accordingly, we use meta pixels to display meta ads set by us to meta users who also have an interest in our websites or who have certain attributes (e.g. interests in certain topics or products determined based on the websites visited) that we transmit to Meta. With the help of the Meta pixel, we also want to ensure that our Meta ads correspond to the potential interest of the users and do not have a harassing effect.
In addition, the data collected is processed statistically for the purpose of measuring, evaluating and optimizing the effectiveness of Meta ads by seeing whether users were redirected to our website after clicking on a Meta ad and what actions they performed there (e.g. downloads) (so-called "conversion"). We receive reports from Meta in anonymized form. Meta assigns this information, transmitted in hashed form, to your Meta account, if you have one.
Meta is controller, in the same way as we are, of the use of your personal data for targeting purposes on Meta. We have therefore entered into a Joint Controller Agreement with Meta Platforms Ireland Ltd. which you can access here: https://www.facebook.com/legal/controller_addendum.
In this agreement, we have divided the data protection obligations as follows:
- We are responsible for providing you with all information pursuant to Articles 13 and 14 of the GDPR regarding the joint processing of personal data;
- Meta Platforms Ireland Ltd. is responsible for providing you with the rights set forth in Art. 15 to 20 GDPR with respect to the personal data stored by Meta after the joint processing.
Meta is solely responsible for the subsequent processing of the transmitted data. You can deactivate the setting of cookies altogether in your browser settings as described above. In addition, you can visit the following page set up by Meta and follow the instructions there regarding the settings for usage-based advertising ("Your Advertising Preferences") to set which types of advertisements are displayed to you within Meta: https://www.facebook.com/settings?tab=ads. The settings are made in a platform-independent manner, i.e. they are applied to all devices, such as desktop computers or mobile devices. Your personal data collected in connection with the Meta pixel will be deleted or anonymized after 420 days.
For more information on data protection - in particular Meta's contact details and Meta's data protection officer - as well as your rights and setting options, please refer to the Terms of Use for Meta Business Tools, including the Responsible Party Addendum, as well as Meta's Data and Cookie Policy at https://www.facebook.com/policy and https://www.facebook.com/policies/cookies/.
LinkedIn ("Insights Tag")
Furthermore, we use the so-called conversion tracking with LinkedIn Insights Tag, a tool of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, ("LinkedIn") on our website. For this purpose, the LinkedIn Insight Tag is integrated on our pages and a cookie is set on your end device by LinkedIn. This informs LinkedIn that you have visited our web pages, whereby your IP address is also collected. In addition, timestamps and events such as page views are stored. This enables us to statistically evaluate the use of our website in order to constantly optimize it. We learn, for example, through which LinkedIn ad or interaction on LinkedIn you came to our website. This allows us to better control the display of our advertising.
In addition, we can use LinkedIn "insight tags" to create so-called "website audiences" and thus display ads for our website around LinkedIn members who have visited our website. In doing so, cookie information is matched with LinkedIn member data to build the audience. Direct identifiers are removed from this data within seven days and the remaining data is deleted at the latest after 180 days.
The setting of cookies altogether in the settings of your browser. Your personal data collected in connection with the LinkedIn Insights tag will be deleted or anonymized after 90 days.
For more information on conversion tracking, please visit https://www.linkedin.com/help/linkedin/answer/67595/linkedin-conversion-trackingubersicht. Please note that the data may be stored and processed by LinkedIn so that a connection to the respective user profile is possible and LinkedIn may use the data for its own advertising purposes. For more information, please see LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy. You can prevent the analysis of your usage behavior by LinkedIn as well as the display of interest-based recommendations via https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
YouTube
We have embedded videos of the video service YouTube of YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA, a subsidiary of Google LLC, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, on our website, whereby the video services in the European Economic Area and in Switzerland are provided by the European Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("YouTube").
We use the embedded YouTube videos only in the so-called extended data protection mode. This means that YouTube does not store cookies for users who only visit the website with the embedded YouTube video and do not click on the video to start the playback of the YouTube video. If you click on the embedded YouTube video player on our website, YouTube may store cookies on your end device and may receive personal data from you. If you are logged in to YouTube at the same time, YouTube can assign any collected data to your YouTube account.
Information on data processing and notes on data protection by YouTube can be found in the general privacy policy of Google https://policies.google.com/privacy?hl=de&gl=de.
Instagram
We use a feed from the Instagram service on our website. Instagram is an audiovisual social media platform that allows users to share photos and videos and redistribute such data on other social networks ("Instagram"). The operating entity of the Instagram services for users in the European Economic Area is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
The Instagram feed is integrated into our website via an iFrame and ensures that we can show you our Instagram content (such as photos and videos) on our website.
Incidentally, our websites contain links to our Instagram account so that you can follow us on Instagram.
Further information on data protection and your rights and settings options in this regard are available in Instagram's privacy policy at https://help.instagram.com/155833707900388/.
Twilio Sendgrid
The website as well as individual products use the Twilio SendGrid email services ("Twilio SendGrid"), of the provider Twilio Inc, 101 Spear St FL 5 San Francisco, CA, 94105-1554 United States, to communicate with you in the context of providing our services. For this purpose, we process the data necessary for the communication (such as recipient address, subject, date and method of communication).
For users from the European Union: the legal basis for the processing of this data is the performance of a contract within the meaning of Art. 6 (1) (b) GDPR.
For more information on data processing at Twilio SendGrid, please visit: https://sendgrid.com/resource/general-data-protection-regulation-2/
Microsoft Advertising
We use Microsoft Advertising, a service provided by Microsoft Ireland Operations Limited (Ireland, EU) (formerly Bing Ads). Microsoft Advertising is an online marketing service that we use to display targeted ads via the search engines Microsoft Bing, Yahoo, Aol or other search partners (e.g. Ecosia, DuckDuckGo) as well as in the Microsoft Audience Network.
If you agree to the usage of marketing cookies, we use the Universal Event Tracking (UET) tool and use cookies for this purpose and process personal data such as online identifiers (including cookie identifiers), IP addresses, device identifiers and information about device and browser settings.
UET is used within the framework of Microsoft Advertising for the purpose of optimizing the placement of advertisements. For this purpose, Microsoft Advertising collects data via UET, which we can use to track target groups based on remarketing lists. For this purpose, a cookie is stored on the end device used when visiting our website. In this way, Microsoft Advertising recognizes that our website has been visited, so that an advertisement can be played when Microsoft Bing or Yahoo is used at a later time. The information is also used to create conversion statistics, i.e. to record how many users have visited our website after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to our website. However, we do not receive any information that enables personal identification.
The legal basis for the processing is your consent pursuant to Art. 6 (1) (a) GDPR, which you can revoke at any time with future effect by deselecting the cookie group "Marketing". The cookies and the personal data collected in this context will be deleted or anonymized after 13 months at the latest.
Insofar as the data is transferred to Microsoft Corp. in individual cases, this is done on the basis of the EU standard data protection clauses in accordance with Art. 46 (2) (d) GDPR, to which Microsoft Corp. submits.
Further information on data protection at Microsoft can be found in Microsoft's data protection notices at: https://privacy.microsoft.com/de-de/privacystatement.
HubSpot
- For our online marketing activities, we use HubSpot, an integrated software solution from HubSpot, Inc, 25 First Street, Cambridge, MA 02141 USA or HubSpot European Office, Ground Floor, Two Dockland Central, Guild Street, Dublin 1, Ireland (""HupSpot"") that allows us to cover a wide range of aspects, including:
e-mail marketing (newsletter, banner and automated e-mails, e.g. to provide downloads) - social media publishing and reporting• reporting (e.g., sources of traffic, access, etc.)
- contact management (e.g., user segmentation and customer relationship management)
- landing pages, blogs, and contact forms
- services (live-chat, chat-bots, ticket system, polls, knowledge databases)
We have linked the chat functions with our Facebook chat account. When you interact with us using the chat feature, the profile name and message history are transferred to our account on HubSpot.
In addition, we use the meetings function of HubSpot to effectively and easily arrange appointments with you. For this purpose, free times of our participating employees are shown to you. You can select your preferred appointment time and arrange it with a staff member via "Confirm meeting". For this purpose, we process your first and last name as well as your business e-mail address. As soon as you press the "Continue" button in "Confirm meeting", you will receive a corresponding confirmation e-mail from us. The legal basis is the implementation of pre-contractual measures as well as our legitimate interest in efficient scheduling.
In addition, we use HubSpot's tracking tool for our online marketing activities on our website. HubSpot uses cookies to enable an analysis of your use of the website by us. HubSpot evaluates the collected information (e.g. IP address, timestamp, geographical location, type of browser, duration of visit and pages viewed) on our behalf so that we can generate reports about the visit and the pages visited. Information collected by HubSpot and the content of our website is stored on servers of HubSpot's service providers. The cookies and the personal data collected in the context with the HubSpot tracking tool will be deleted or anonymized after 13 months at the latest.
We also use the "HubSpot Audiences" function to create target groups for advertising measures. For this purpose, we create target groups based on the input of website visitors, existing target groups and HubSpot contacts.
The data will be exchanged between HubSpot, Inc. and Microsoft Dynamics 365 (CRM system) of Microsoft Ireland Operations Limited in order to be able to compare and complete the database of both systems.
For more information about privacy, see HubSpot's Data Privacy Policy at https://legal.hubspot.com/de/privacy-policy, Cookie Policy at https://legal.hubspot.com/de/cookie-policy, and HubSpot's Knowledge pages at https://knowledge.hubspot.com/de/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser#cookies-from-third-party-systems.
Microsoft Dynamics 365 (CRM system)
We use a customer relationship management system (CRM system) from Microsoft Ireland Operations Limited, based in Ireland, for communication and data storage.
We process personal information - in particular business contact information and technical information such as log information - insofar as this is necessary for business communication, contract initiation, contract execution, contract processing, documentation of business processes or fraud prevention.
The legal basis for data processing depends on the context of the data processing situation and may be the following:
- Data processing - in particular of business contact information and contract information - may be based on the establishment of a contract.
- In addition, the fulfillment of legal obligations can also serve as the legal basis for data processing - in particular for statutory retention obligations.
- Consent to data processing can also form the legal basis for data processing - e.g. for an advertising approach.
- In addition, data processing may be based on our legitimate interest in business communication with contractual partners and the prevention of disruptions and attempted fraud.
Further information on data protection at Microsoft can be found in Microsoft's privacy policy at: https://privacy.microsoft.com/de-de/privacystatement.
Dräger Data Platform
We collect data centrally via the Dräger Data Platform (“Data Platform”) in order to be able to visualize the data in a uniform environment.
For this purpose, we use the Data Platform to access information already collected from the following service providers: - HubSpot
- Microsoft Dynamics 365 (CRM system)
For the scope of the information collected, please see to the information on data processing by Hubspot and Microsoft Dynamics 365 (see above).
The legal basis for data processing is our legitimate interest lies in the visualization of information already collected to promote the sale of goods and the provision of services.The following service providers are used to realize the functions of the Data Platform - AWS of Amazon Web Services EMEA SARL as infrastructure provider (IaaS). The storage location is Frankfurt am Main (Germany). Further information on data processing by AWS can be found at: https://aws.amazon.com/de/compliance/data-privacy/.
- Databricks of Databricks Inc (USA) for data management as a SaaS solution on the AWS infrastructure. Further information on data processing by Databricks Inc. can be found at: https://www.databricks.com/legal/privacynotice.
Microsoft Advertising
We use Microsoft Advertising, a service provided by Microsoft Ireland Operations Limited (Ireland, EU) (formerly Bing Ads). Microsoft Advertising is an online marketing service that we use to display targeted ads via the search engines Microsoft Bing, Yahoo, Aol or other search partners (e.g. Ecosia, DuckDuckGo) as well as in the Microsoft Audience Network.If you agree to the usage of marketing cookies, we use the Universal Event Tracking (UET) tool and use cookies for this purpose and process personal data such as online identifiers (including cookie identifiers), IP addresses, device identifiers and information about device and browser settings.
UET is used within the framework of Microsoft Advertising for the purpose of optimizing the placement of advertisements. For this purpose, Microsoft Advertising collects data via UET, which we can use to track target groups based on remarketing lists. For this purpose, a cookie is stored on the end device used when visiting our website. In this way, Microsoft Advertising recognizes that our website has been visited, so that an advertisement can be played when Microsoft Bing or Yahoo is used at a later time. The information is also used to create conversion statistics, i.e. to record how many users have visited our website after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to our website. However, we do not receive any information that enables personal identification.
The legal basis for the processing is your consent pursuant to Art. 6 (1) (a) GDPR, which you can revoke at any time with future effect by deselecting the cookie group "Marketing & Statistics". The cookies and the personal data collected in this context will be deleted or anonymized after 13 months at the latest. Insofar as the data is transferred to Microsoft Corp. in individual cases, this is done on the basis of the EU standard data protection clauses in accordance with Art. 46 (2) (d) GDPR, to which Microsoft Corp. submits. Further information on data protection at Microsoft can be found in Microsoft's data protection notices at: https://privacy.microsoft.com/de-de/privacystatement